Companies often use other channels, besides online advertising, such as newspapers, TV or radio. Each channel has its role in a buying cycle therefore we enter data on other channels in analytics and link it to the website visitors. The example shows analytics of a client who used TV advertising so we linked website visits to watching TV commercial. Based on that information we optimized his campaign and boosted his profits by 20%. Likewise, we used campaign remarketing as a support for TV commercials by adjusting them so that the user can see the content of an online ad based on the version of the TV commercial he watched.