How We Became Zadar's Most Beautiful Business Postcard
Strategy1 January 2025

How We Became Zadar's Most Beautiful Business Postcard

How We Became Zadar's Most Beautiful Business Postcard

In a country of big numbers — 1,244 islands, more than 40 Olympic medals, over 150,000 unemployed people, and 40 billion euros of gross foreign debt — five young enthusiasts in a city with the most beautiful sunset in the world achieved what everyone told them was impossible! Through their own work, they managed to stand shoulder to shoulder with the biggest names in the business world! It wasn't easy, and it didn't happen overnight! We know very well how much effort we put in to get where we are today. We took risks and we still do, we learned and we're still learning! We are proof that you can be young and successful, small yet great, at the same time! Don't be afraid to make mistakes, don't be afraid of not knowing, don't be afraid of big names and big projects! Believe in yourself and success won't fail to come!

Today, 10 years later, I look back with a smile on the best and craziest decision of my life — returning to my hometown of Zadar after finishing university. Today I am proud of our small team, known in the media world as Telum d.o.o. Above all, we are living proof that you can succeed in the IT world from a small city like Zadar. We want to be an inspiration to everyone who thinks it's impossible. In the beginning we had no local clients, so we turned that biggest shortcoming into our biggest advantage and turned to the foreign market instead.

We are proud that for the third year in a row we are part of Europe's technology elite. Once again we found ourselves on the prestigious Deloitte list of the 50 fastest-growing technology companies in Central Europe. Being among the best puts new challenges in front of us and a lot of work through which we want to maintain a constant standard of excellence.

Telum d.o.o. is a marketing agency and technology company that has recorded continuous growth since it was founded. We wanted to be more than a performance agency. We wanted to develop our own technology that would let our clients grow together with us. We have been certified by Google since our founding and became a Google Premier Partner in 2016. Web analytics is the foundation of everything we do. Our team can boast more than 1,500 successfully implemented campaigns.

Together with partners Sven Čujić and Siniša Kahlin, I founded Midas Network d.o.o., the company behind the native advertising platform Midas. Midas launched in 2016 and established itself as the largest native advertising network in Croatia and beyond.

Besides IT and advertising, Telum also invested in tourism. Our small campsite Arcadia in Privlaka near Zadar opened its doors as an oasis of peace and a place where we continue thinking about new ventures.

This was our story — thank you to everyone who was part of it, and we look forward to everyone who is yet to become part of it.

CEO, Mario Ivić